The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give ...

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered ...

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...

Panera has been a pioneer in digital innovation, having launched its MyPanera loyalty program nationwide in 2010. Sixteen ...

BOISE, Idaho — Stinker Stores joined a growing list of convenience store retailers revamping loyalty programs in 2026. The ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash.

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

Following the launch of its company tokenization and Real World Assets (RWA) tokenization solutions, BNB Chain, the community-driven blockchain ecosystem that includes the world’s largest smart ...

What's the point of participating in a travel loyalty program anymore? Frequent travelers like Joel Smiler can't think of one. "There is little to no value in status anymore," said Smiler, a retired ...

Value has become a necessary marketing tactic for restaurant companies as the industry navigates falling consumer traffic and stiff economic headwinds. One Texas-based sports-bar chain thinks it’s ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...