When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Most loyalty programs sound good on paper but turn out to be clutter in your inbox. They promise points and perks but usually take months-or way too much spending-to earn anything real. But a few ...

Fast food chains all want your loyalty, and the way they go after it is through their apps. Nearly every major brand has a rewards program, but they don’t all deliver the same experience. Some pile on ...

During the 2025 Food On Demand Conference, held May 5-7 in Las Vegas, marketing leaders from a trio of franchise brands shared new and ongoing strategies for their loyalty programs. For all three, ...

A good loyalty program encourages shoppers to come back time and again. However, not all businesses operate on the same customer frequency — and sometimes different audiences can visit the same ...