American’s biggest AAdvantage changes in 2026 surround its Loyalty Point Rewards. These are the perks members receive upon ...

Here's What Cruisers Are Getting Instead That may sound like a technical tweak, but for longtime cruisers, it’s significant.

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Retail rewards programs are valuable to businesses that want to encourage customer loyalty, and they're worthwhile for consumers as well. Common membership benefits include cash back, coupons, members ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

What are the best UK loyalty programs, and how can you get more for less when you play online? If this is a question you want answered, my guide to casino rewards will tell you where to find the ...