From mass email to apparel and beyond, UAB’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance and review the Logo Usage Chart (PDF) for a high-level ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Logos for UT San Antonio colleges and schools are available. Guidelines for health science center schools are also included on this page and provide direction on how to accurately and consistently use ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

To maintain consistency, legibility and brand integrity across all applications, these standards apply to every use of the William & Mary logo and all official unit or department logos. The logo may ...

From mass email to apparel and beyond, UAB Medicine’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance, and keep in mind that the UAB monogram should ...