SEO is not obsolete. It is still a source for LLMs, but it is no longer sufficient on its own if the marketing leader’s goal is to become or remain relevant. Today, many buyers start their journey ...

It’s all happening. I wrote a February 2023 column in which I predicted the demise of SEO. Since that time, many people have started predicting the same thing. Now we‘re starting to see it come to ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

The digital landscape is shifting dramatically as AI search traffic is projected to surpass traditional search between 2026-2030. Content creators and marketers who understand how to structure content ...

Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don't need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.