British charity Cancer Research U.K. will show a live colonoscopy in a TV ad break Wednesday, to highlight the importance of research to treatments. Patient Philip McSparron will undergo the procedure ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

Look away now - Channel 4 will be broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the ...

The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the removal of bowel polyps - later this month. While most polyps do not develop into cancer, some do, and removing ...