Even with expected higher TV revenues from the Paris Olympics and the Presidential political advertising season, 2024 national linear TV advertising is projected to decline 2.6% to $27.6 billion, ...
MoffettNathanson predicts 2024 will be the year linear TV advertising model fails. “We had initial concerns about the early promises of a second-half 2023 recovery […] In all honesty, despite these ...
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $889 billion (excluding political ...
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