Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

LEGO has debuted the all-new Smart Brick, and Star Wars is spearheading the launch with an upcoming wave of brand-new sets featuring the new tech.

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of interactive play.

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Lego Unveils Smart Brick at CES Lego has introduced the Smart Brick at CES, an interactive Lego piece equipped with sensors that trigger sounds and respond to colors. The 'Star Wars' theme, in ...

How do you fit a battleship, a train and the Mariana Islands into one building? You make them out of Legos. The traveling ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...