A benefit of this approach is that should have broad appeal (although 'Friends' and 'Elves', two of its brand lines specifically targeted at girls, are not represented). As Activision has shown with ...
Ghostbusters, The Lord of the Rings, DC Comics, LEGO, Adventure Time, Scooby-Doo, Harry Potter, Mission: Impossible, Back to the Future, Teen Titans, The Goonies ...