One of the most unexpected announcements at CES 2026 is arguably the biggest change Lego has made to its bricks in decades. Adding a whole new dimension to creative play, Lego’s so-called Smart Bricks ...
I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...