YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...
YouTube is getting on the interactive narrative bandwagon. Bloomberg reports that Google's video service is launching a new business unit to create original programming and live specials that will ...
Digital advertising agency Biborg has developed an interactive ad where viewers choose from branching narratives that showcase the horror in store in the video game. In similar fashion to Netflix’s ...
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