With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. But while their success has helped drive Facebook's revenues, as well as ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

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App-install ads have been one of the most successful products for Facebook (NASDAQ: FB) since the company introduced the ad units in October 2012. In April, the company announced that it's been ...

In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering ...