Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

The influencer marketing platform market is experiencing a period of rapid expansion, characterized by robust growth rates ...

Over the last two decades, social media has completely transformed the way consumers interact with brands. The key challenge with traditional advertising is that people are constantly being bombarded ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

Undeniably one of the biggest trends of 2023 was restaurant brands leveraging influencers on social media to sell their products. These influencers resonate with the coveted Gen Z demographic and help ...

Before the era of social media, a review from a reputable publication could make or break a restaurant. But in today’s ever-increasingly digital world where Insta-worthy dishes reign supreme, ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023. From beauty brands to restaurants, many companies are ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

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