Situation will host a webinar this week titled "The Impact of Influence". No matter who you’re reaching—fans, leaners, donors, customers, or communities—influence matters, and it’s evolving fast.

Your circle of influence is one of the most important components of your growth and personal progression toward your goals. Whether you’re a small-business owner, an entrepreneur, a tech-based or ...

What Is Soft Influence And How Does It Work? Soft influence is when someone quietly moves things forward in a way that doesn’t demand attention. They help people make better decisions, keep projects ...

The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, ...