A vision statement is a concise, forward-looking statement that articulates an organization's long-term goals and aspirations. It guides decision-making and strategic planning, providing a clear ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

Dear Dave: I hear a lot of talk about the need to develop a vision for a company. I manage a large department and I really want to write a vision statement that makes sense and that my staff can ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...