Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

The upgraded assistant is free for Prime members, while others need to pay $19.99 a month.

Alexa+ is Amazon’s new AI-infused version of its popular assistant, here’s how to upgrade—or skip the new version for now.

8 Alexa Settings You Need to Switch Off If You Have an Amazon Device ...

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on ...

The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of ...

Taylor Martin has covered technology online for over six years. He has reviewed smartphones for Pocketnow and Android Authority and loves building stuff on his YouTube channel, MOD. He has a dangerous ...

Panos Panay, Amazon’s senior vice president of devices and services, talks about Alexa+ at the launch event in New York earlier this week. At an event in New York City this week, Amazon launched the ...