Unsurprisingly, telling someone they are a lot less influential than they think can cause a backlash. Yet Klout, the online influence ranking system, did exactly that when itchanged its metrics ...
Tired of us marketing/PR types using the word ‘engagement’? Good news. We’ve got a new word to obsess with now. It’s called influence. And Philip Sheldrake… Tired of us marketing/PR types using the ...
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