The best companies, leaders, and teams never stop thinking about how to deliver more value to their customers, markets, and employees, for all the reasons you might guess: Markets and competitive ...

As an immigrant who started my career as the only woman of color in a company of 2,000 engineers, I was afraid to speak up because I had compared myself to others who were more educated, more ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. The value-creating enterprise was the theme of my last ...

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology itself ...

While anger can be destructive, if used wisely, anger can be of great value. Anger alerts us to problems and pushes us to correct a situation. It indicates that something in our relationships, in our ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Flighthouse is a leading brand in digital entertainment for the next generation. At just 22 years old, Jacob Pace is already the founder of a new production house with more than 26 million fans and 2 ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

How to create value and develop customers with marketing. There are a number of things that we can do in order to build a strong relationship with our customers. Here we discuss a few of those ways.