Why is it that an obscure meme can go viral and reach half the globe in 48 hours, yet months of carefully executed transformation efforts within organizations fail to deliver lasting change? This ...

Launching a crypto meme coin might seem like the ultimate opportunity to blend fun, finance and fame in a world where Dogecoin and Shiba Inu have transformed jokes into multi-billion-dollar empires.

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...