The Hefty ReNew bags are pulled off the recycling line at Rumpke and dumped down an orange chute to be sent to Hefty for recycling. It's been a year since Rumpke began accepting additional flexible ...

Emily is an award-winning writer based in Durham, North Carolina. She has over a decade of experience covering food and drink for publications including Fortune, Fast Company, Vine Pair, and Conde ...

TAMPA, Fla. (BLOOM) — Hefty is giving your trash can a seasonal refresh with a colorful twist. Just in time for peak lavender season, which runs now through late summer, Hefty released its Ultra ...

In its latest multichannel campaign, Hefty is working to demonstrate its sustainability efforts in a tangible way. Teaming with the world's strongest man will likely illustrate the durability of the ...

There can be few clearer signals that a brand has hit that Holy Grail of marketing–the coveted notion of “entering popular culture”–than being referenced in an episode of Family Guy. So when Peter ...

Hefty is making a seemingly unlikely sustainability play with a campaign from new shop Periscope, Chicago, highlighting the impact from an initiative through which the brand is helping people in ...

Garbage bag retailer Hefty is attempting to cinch millennial buyers with a new campaign involving “talking,” limited-edition bags emblazoned with ridiculous phrases like “Feed me tacos & tell me I’m ...

The Hefty Cracked Pot is a new item added in Shadow of the Erdtree that will become crucial to many of the newer crafting recipes added in the expansion. It allows you to craft Hefty Pot projectiles, ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...