Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change. A new Search Console ...

The data import feature is a much-needed upgrade for data management within Google Analytics. Analysts these days chase down data from untold number of sources and depend on visualization tools to ...

Improved data quality identification makes it easier to to address quality issues. Expanded data sets for Google Analytics 360 properties provide more detailed and accurate reporting. New sampling ...

Google’s Search Advocate John Mueller answers whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Another Google Analytics 4 migration project deadline is fast ...