Alabama fans are split. Not on the future, which new head coach Kalen DeBoer is attempting to brighten in the wake of Nick Saban’s shocking retirement, but on logos. What is the definitive Alabama ...

The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

More than anything, a logo is the main identity of a sports team's brand. It doesn't matter if you have the most-appealing color scheme or jersey design, if your logo is bad, it ruins the whole ...