Lego introduced a line of characters and sets that helped the company reach girls successfully. But some question what's wrong with girls playing... Girls' Legos Are A Hit, But Why Do Girls Need ...

AUSTIN (KXAN) — A Lego-building competition this weekend for elementary-school girls aims to showcase careers in construction in order to reduce the gender disparity in the industry. The Block Kids ...

Lego claims its mission is to ‘inspire and develop the builders of tomorrow.’ Its ultimate purpose is ‘to inspire and develop children to think creatively, reason systematically and release their ...

Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with a focus on empowering girls, according to a press release. “She Built That” centers on a music ...

Lego introduced a line of characters and sets that helped the company reach girls successfully. But some question what's wrong with girls playing... Two years ago, in 2011, 90 percent of Lego's ...