We were trained as strategy consultants before building Avondale, but we’ve never really believed that strategy was the magic elixir that many “gurus” have claimed. These days, management teams have ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When business leaders talk about achieving sales and marketing alignment, they usually focus ...

To properly align yourself to your target, you should always see four parallel lines from your address position. The first two are relatively simple. These are found by envisioning a set of railroad ...