The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

SuperAwesome expands its kid-safe tech stack with Starglow Media's audio network. See how brands can now safely reach ...

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.

Lingokids has many more beloved characters coming to the platform in 2026.

CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his ...

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

S. Korea's internet-only banks are stepping up efforts to attract Generation Alpha customers as more families send Lunar New ...

Growing up in the ’90s taught kids patience, creativity, and how to handle boredom without constant screens. ’90s kids ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Discover how gamified, interactive learning can boost engagement, culture and real business outcomes across every generation ...