Gap’s 2025 sales rose 5% to $3.5 billion, aided by younger shoppers rediscovering its classic basics through influencer marketing. The retailer is moving away from fast-changing trends to focus on ...

Making AI tools available across the company will allow the retailer to focus on creativity, culture and customers, according to CTO Sven Gerjets. Gap’s partnership with Google is the latest sign of ...

CEO Richard Dickson says Gap is moving from “fixing fundamentals” to “continuous improvement” CFO Katrina O’Connell targets profitability of 8%-10%, with ...

Bad ideas succeed every single day. And the strategies that fall short don't usually fail because they're poorly conceived. Most of the time, they simply don't get executed. Plays stall, signals get ...