Scent matters. If a place smells good, we’re much more likely to have a pleasant experience there. Unfortunately, many air fresheners emit sickly or synthetic odors that are poor substitutes for the ...

These pro tips and scent-sational sprays, deodorizers and more will make everyone who comes over sniff with approval.

You can choose from four models: the Mini, Version Four, the Plus, and the Car Pro. The Pura Version Four is the standard and ...

What would you define as a “cozy” home? Soft lighting, nice decor, probably. What about a nice scent? We of course love ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more If you love filling your home with a signature scent, try using one of the best essential oil diffusers to ...

As smart home technology evolves from functional integration to emotional connection, olfactory interaction is emerging as a ...

Reed diffusers look pretty and smell amazing with minimal effort. Shop eight of our favorite reed diffusers here. Remember reed diffusers? Growing up, there were always reed diffusers around my ...

Pura Scents has issued a recall for its Pura 4 Smart Home Fragrance Diffusers due to a magnet ingestion hazard, announced on July 24, 2025. The recall affects approximately 851,400 diffusers. The ...

Home fragrances might be invisible but in terms of setting the ambiance for a space, there’s nothing that can make a bigger impact. After all, there is something very luxurious about walking into a ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers ...

A recall alert has been issued for a smart fragrance diffuser produced by Utah-based company Pura Scents because of a risk for magnets becoming dislodged, which can be hazardous if the magnets are ...