Lululemon is ensuring fit and function remain at the core of its clothing by working with fit models in Vancouver.

Behind every perfectly tailored “Bridgerton” costume and ad for Lululemon leggings lies the work of fit models, the unsung heroes who help designers create clothes that actually work on real bodies.

Karen Lee has had a mark on her stomach slightly below her belly button since birth. It’s not unseemly, but it’s the kind of thing many women would cover up. Not Lee. The mark has become a ...

When it comes to the modeling industry, fitness models are the cream (or perhaps the protein shake) of the crop—their work requires stringent levels of physical demands. If you want to start working ...

Claim To Fame: Ajayi has served as a fit model for some of the biggest names in plus-size denim. She’s also appeared in a commercial for Torrid’s Feel The Fit campaign, modeled for the My Black is ...

This woman shapes how your jeans fit. — -- J.Lo, Beyonce and Kim Kardashian may have the most talked-about derrieres in Hollywood, but when it comes to finding that perfect fit, 34-year-old ...