Marine Veteran Matt Moore, owner of Hellbender Outfitters, builds custom fishing rods for Gold Star families and veterans in ...

Veteran Matt Moore, founder of Hellbender Outfitters, shares his mission to support Gold Star families and fellow veterans.

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

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Key Takeaway: For this guide to fishing rods and reels, our writer interviewed professional guides and tested gear across lakes, rivers, and coastal salt flats. Our top pick for the best all-around ...

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Choosing the right rod in Fish It rods tier list can feel frustrating once the shop fills up with options. A bad purchase can slow progress, waste cash, and make rare fish feel impossible to catch.