In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently reported ...