Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Opinions expressed by Entrepreneur contributors are their own. In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

On the one-year anniversary of Copy.ai’s launch on Twitter, the company, a GPT-3 AI-powered platform that generates copywriting tools for business customers, secured another round of funding. This ...

In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

So disappointed by the state of magazine advertising, I wanted to find examples of good marketing writing to cheer myself (and you) up. I was a copywriter, so this is dear to me. Here are a few ...

Copy.ai, a startup building AI-powered copywriting tools for business customers, announced a $2.9 million round this morning. The investment was led by Craft Ventures. Other investors took part in the ...