The type of SEO work you’ll embark on depends on the type of industry you work in. You might find an opportunity: In-house. With an agency. At an SEO SaaS company. As an Independent or Freelance ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the ...

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll ...

Financial advisors often need to stand out, a task that isn't easy to do when you can be one of dozens or even hundreds in an area. Processing Content Tech-savvy advisors may turn to search engine ...

Learn how to identify keyword cannibalization using OpenAI's text embeddings. Understand the differences between various models and make informed SEO decisions. This new series of articles focuses on ...

Using evidence-backed strategies derived from patents and proprietary research, the course enables marketers, SEO professionals, and digital leaders to implement complex workflows, accelerate tasks ...

Founder and CEO of Kobzza Marketing Agency, a home-service digital marketing and SEO company serving clients across Canada and the USA. For over two decades, Google Search has shaped how people find ...