Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most effective.

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Get ready to swag out those smartphones, as companies opt for self-promotional products that accent mobile tech. Tech is coming on strong in the $19.4 billion specialty advertising industry. More ...