Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. In a competitive marketplace where brands are relentlessly ...

Forbes contributors publish independent expert analyses and insights. Rachel Montañez covers burnout and career advancement topics. “The world will ask who you are, and if you do not know, the world ...

Peters’s arguments have much to recommend them: Your personal brand, Peters argues, presents you as an authority in your field, elevates your reputation, and differentiates you from the competition.