TV Technology

TransUnion Adds Epsilon Data to TruAudience Data Marketplace

CHICAGO, Ill.—TransUnion has announced a partnership to make data from Epsilon available via TransUnion’s TruAudience Data Marketplace. The companies said that the agreement marks one of the largest ...
Business Wire

IRI Taps Into Epsilon’s Clean Room, Accelerating CPGs’ Ability to Create Closed-Loop Data Ecosystems

CHICAGO & NEW YORK--(BUSINESS WIRE)--IRI ®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, and Epsilon ®, a global advertising and ...
adexchanger

How Epsilon Is Trying To Disrupt The CDP Space

Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month. Epsilon noticed more of its ...
Yahoo

Comcast’s AudienceXpress Integrates Epsilon Data for Audience-Based TV Buys

Add Yahoo as a preferred source to see more of our stories on Google. Katy Loria AudienceXpress. Comcast Advertising’s AudienceXpress unit said it is integrating data from Epsilon to bolster its ...
Built In Chicago

Epsilon’s Journey in Revolutionizing First-Party Data and Privacy-Driven Advertising

Two years ago, Joe Doran painted a vision of the future of advertising in an interview with Built In. He predicted a market pivot to first-party data, with Epsilon leading the way in developing ...
MediaPost

Fantix, Epsilon Build Partnership That Does Not Require Movement Of Data

Fantix, a company that allows even small businesses to compare first-party data sets with others, has launched a partnership with Epsilon. The company calls its business model a “federated knowledge ...
Reuters

Alliance Data sees minimal impact from data breach at Epsilon

April 6 (Reuters) - Alliance Data Systems Corp said it expected minimal impact on its financial performance and outlook over the "foreseeable future," following the intrusion into the email system at ...