Let’s look at a few ways you can write email copy for your e-commerce business that helps you reach your marketing goals. It’s confusing for subscribers to open your email and read content that sounds ...

Email is an effective medium, but do you know how to write email copy that will engage and convert recipients? Here is a guide to writing an effective email marketing campaign. Read the whole story at ...

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly ...

Strong subject lines are crucial — a compelling subject line sparks curiosity and increases your open rates. Each email should center on one clear idea with a consistent call to action to avoid ...