Business Wire

e.l.f. Cosmetics Announces ‘Get Ready With Music, The Album,’ a Soundtrack of Self-Expression

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each ...

E.l.f. promotes longtime CMO Kory Marchisotto to president

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.
Business Wire

Glowing Skyward: e.l.f. Cosmetics and Meghan Trainor Reunite to Debut New Global Cloud Skin Campaign and Limited-Edition Product Bundle

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...
Seeking Alpha

Cruelty-free e.l.f. Cosmetics Introduces AI Campaign Like No Other: Animal Intelligence

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics, a brand from e.l.f. Beauty (ELF), launched today a clever campaign that gives a whole new meaning to AI: Animal Intelligence. The words of wisdom ...
Marketing Dive

E.l.f. argues against overpriced cosmetics with legal-themed campaign

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...
Seeking Alpha

e.l.f. Cosmetics Unleashes “The Many-Trick Pony” Because No One Puts Halo Glow in a Box

OAKLAND, Calif.--(BUSINESS WIRE)-- In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (ELF), launches a new campaign ...
Hosted on MSN

I Tried Every Product From e.l.f. Cosmetics—These 9 Replaced My High-End Favorites

Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG beauty YouTuber days (circa 2014 to 2018), you likely spent hours consuming ...
NBC News

11 e.l.f. Cosmetics balms, masks and exfoliators to keep lips smooth and hydrated this holiday season

As your holiday calendar fills up, the quickest upgrade is a lip that’s smooth, hydrated and stays put. Cold air and indoor heat can tank color payoff fast — so prep before you paint with formulas ...

Why e.l.f. Beauty (ELF) Dipped More Than Broader Market Today

Beauty (ELF) concluded the recent trading session at $66.98, signifying a -2.1% move from its prior day's close.
USA Today

Watch e.l.f. Cosmetics and Meghan Trainor take cloud skin to new heights ☁️

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...
AOL

e.l.f. Cosmetics, under fire for Matt Rife ad, says 'we missed the mark'

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...