Dynamic Search Ads (DSAs) can be a powerful piece of your paid search advertising strategy. Although we’re forced to give up a bit of control, we’re able to gain back incremental search traffic with ...

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns. Microsoft Advertising has launched dynamic descriptions for Dynamic Search Ads (DSA), the company ...

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers. Like Google’s ...

Microsoft announced that you can now use static headlines within your Microsoft Advertising Dynamic Search Ads (DSAs). Static headlines are an additional column you can add to your Dynamic Search Ads ...

Google has pushed off its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is ...

Google is opening wider a beta test of Dynamic Search Ads, an interesting new type of AdWords ad for larger advertisers that eliminates the need for keywords. With this ad type, designed for retailers ...

Google Search is becoming even more of a showpiece for its AI ambitions. Today at Google I/O 2026, the company announced that Search has been upgraded to the Gemini 3.5 Flash model, which it says ...

Advertisers can now use static headlines in their Microsoft Advertising Dynamic Search Ads (DSAs) to specify an ad title that serves up as a URL in the page feed. DSAs match user queries based on the ...