What Hi-Fi? on MSN

Disney’s Infinity Vision: Innovative IMAX-killer or cynical marketing ploy?

Disney has called on the Avengers to help launch its new format, but the timing has raised eyebrows ...
/Film on MSN

Disney's New IMAX Competitor Infinity Vision Raises Some Serious Questions

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.
The Playlist

IMAX CFO Calls Disney’s Infinity Vision Format As “Marketing Play” After ‘Avengers: Doomsday’ Missed Out On IMAX Screens

IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.
What HiFi on MSN

Disney Announces Infinity Vision Cinema Format to Compete With IMAX

And The Avengers are helping to launch it ...

Imax Dismisses Disney Infinity Vision as a 'Marketing Play' to Boost Avengers: Doomsday

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

Warner Bros.’ Future Slate, Disney’s ‘Infinity Vision,’ Dirty Sodas, and More Lingering Thoughts from CinemaCon

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

Disney Is Trying to Make Up for Its ‘Avengers: Doomsday’ IMAX FOMO

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...