Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

Built to deliver ROI for less cost, Mailchimp now combines unified data with powerful automation across email and messaging Product innovations available in 185 countries and territories across North ...

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

Rocket Marketing, a specialized roofing marketing agency, announces it has earned Google Partner status—recognizing its ...

-- New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...