“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

Having worked in various finance leadership roles in the technology industry both in Fortune 500 companies and in startups for almost a decade, there are few things I appreciate more than the value of ...

Introduction Supply support activities (SSAs) are critical components of Army sustainment and the supply chain. However, outdated metrics can hinder ...