Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

NEW YORK, Feb. 17, 2022 /PRNewswire/ -- mParticle, the leading enterprise customer data infrastructure company, today announced the release of Profile Reengagement to its suite of premium capabilities ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

Retailers of any size that fail to understand competition has fundamentally changed—from decades of product-driven practices to a true customer focus driven by share-of-wallet and lifetime value—are ...

A key deliverable in every successful CRM initiative is the creation and implementation of holistic customer profiles, which pull together data from customers’ online and offline (i.e., nondigital) ...

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

AWS announced that with the latest release of Amazon Connect outbound campaigns, organizations can use Amazon Connect Customer Profile attributes to create outbound campaigns with defined market ...

Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ and Asian-owned businesses. Now, ...