The exact type of information in a customer service management system varies somewhat depending on the type of services the business offers. These systems should provide a complete record of ...

Can traditional CRM systems keep up? Know how AI Agents are transforming CRMs into smart, proactive platforms that automate ...

Architects pride themselves on redesigning structures to help us better meet our goals. When stairs slow movement of inventory out of the warehouse, architects replace them with a ramp. When plans ...

In the upcoming book, "Personalized," the authors emphasize that personalization is essential throughout the customer journey. Their research highlights that leaders in personalization consistently ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

KCB Chief Business Officer and Managing Director Kenya Sam Makome (left),Microsoft Kenya Country Manager Kunle Awosika (Centre) and Eclectics Kenya Managing Director Paul Mbugua (Right) launches the ...

A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...

Thursday, February 11, 2016: Kenya Commercial Bank (KCB), One of East Africa’s largest banks, has commenced the use of a new Electronic Customer Relationship Management System aimed at improving ...