Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

SQL is neither the fastest nor the most elegant way to talk to databases, but it is the best way we have. Here’s why Today, Structured Query Language is the standard means of manipulating and querying ...