According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools any marketer can have when planning multichannel campaigns. The Internet ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Though cross channel retailing has become a priority retailers cannot ignore, implementing the cutting edge technology and tactical measures seems to leave companies at the starting gate. To address ...

New integration helps brands and agencies tap into high-intent Reddit communities while automating budgeting, bidding, and optimization alongside other major ad channelsEL SEGUNDO, Calif., Feb. 11, ...