This article examines a critical case study of cause-related marketing (CRM) held in conjunction with a university's United Way campaign. CRM involves the sale of products with a percentage of the ...
Civic Science on MSN
Crisis Management Case Study: Critical Incident Response for National Brand
A major national brand faced a significant operational crisis that affected multiple locations in specific regions nationwide ...
The following four case studies look in depth at the challenges faced by knowledge management officers (KMOs) across various headquarters. In each case, the KMOs exercised exceptional staff officer ...
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