The 70th International Cannes Lions returns on June 19th and this year, Publicis Groupe’s Singapore and SEA Asia CEO Amrita Randhawa makes her jury president debut at the festival for the creative ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Marketing is the fuel for today’s most successful businesses, and in a hyper-competitive marketplace, it has never been more important for your marketing creative to deliver consistent revenues and ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...