Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

It's been a while since a marketing campaign genuinely made me do a double-take, but the latest promo for Federer: Twelve Final Days is a prime example of how to do CGI marketing right. With a little ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...