Creating custom newsletters in Outlook can be challenging, as there’s no simple “Create Newsletter” button. The features may differ between web and desktop versions, and the process isn’t always ...

Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. As a conscientious and dedicated professional, you likely ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

Sometimes email marketers outsmart themselves. Sure, you’ve got to capture attention and stand out, but that doesn’t necessarily mean being more “creative.” For instance, let’s say you sell shower ...