Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

You’re walking down the street when the face of a movie star catches your attention. OK, fine. Then, a movie title. Sure, whatever. But then—a sentence or two that’s so delicious, you think to ...

That's where your library's tagline-those vital eight words or fewer-comes in. It can complement your library's name and clarify people's perceptions (or misperceptions) to convey its unique impact or ...

In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A ...